Visiting Mexico, Telling the World MexicoVisitor

  Travel is booming in Mexico. According to the nation’s Ministry of Tourism, 39.4 million international visitors arrived in Mexico between January and May, a 14.2% jump from the same period last year.  Mexico’s president, Claudia Sheinbaum, is aiming for even greater growth, with a goal of making Mexico the world’s fifth most-visited country by 2030 — as part of a wide-ranging plan, dubbed Mexico 2030, that focuses on economic development in various sectors.    Leading the government’s charge in the tourism sector is Josefina Rodriguez Zamora, who was appointed Mexico’s secretary of tourism in October 2024 after serving as secretary of tourism for the state of Tlaxcala from 2021 to 2024.  In this interview, Rodriguez discusses various challenges, as well as the ministry’s new take on tourism — which includes a stronger focus on local communities and sustainability, a new tourism campaign and greater collaboration with travel advisors.  Pr...

  By Tim Leffel June 21, 2023 As I strolled down the Puerto Vallarta waterfront, I admired sculptures by some of Mexico’s most famous artists and savored mariachi blending with the sounds of crashing waves and ringing church bells. When I reached the end of the pier, I gazed out at the expanse of Banderas Bay and the Sierra Madre behind it—one of Mexico’s most distinctive views. Whereas resort areas such as Cancún and Cabo San Lucas were developed in the 1970s to draw tourists, Puerto Vallarta began as a fishing village and port in Spanish Colonial times. The town evolved in the late 1800s, but it really landed on the visitor map in the 1960s thanks to Hollywood royalty vacationing here and publicity from the 1964 film Night of the Iguana . In the ensuing decades, regular appearances on The Love Boat added to the city’s celebrity. As a result of this history, Puerto Vallarta f...